At FairTale GHANA, we're absolutely head over heels for Shea butter. We all know it's famous for its skin-loving properties, but guess what? The magic of Shea butter goes way beyond giving your skin a glow-up. In this blog post, we're diving deeper into the world of Ethically Sourced Shea butter, sharing how it brightens your day, supports the incredible women who craft it, and nurtures Mother Earth. 

Empowering Women, Spreading Joy

Producing Shea butter in a traditional way is a labor of love, and we're privileged to work with the amazing village women who pour their hearts into making it. These women, often the superheroes of their families, are the backbone of our venture. They run their own cooperative, and by paying them fairly for their products, we're boosting their spirits and transforming entire communities. We often get asked why we choose this path when cheaper Shea butter is available. Our answer is simple: we believe in the power of empowering women to create positive change. So, when you treat your skin with our Shea butter, you're getting radiant, healthy skin and spreading positivity and making a difference in the world. It's a win-win – just the way we like it at FairTale GHANA 🌍💫

Eco-Hug in a Jar

Raw Shea butter is eco-friendly by its very nature; it's like a warm, cozy hug for the environment. Shea trees, affectionately known as the "Trees of Life," grow in the wild, stunning savannah regions of Africa. Now, here's the remarkable part: Raw Shea butter stands in stark contrast to skincare ingredients produced with a heavy eco-footprint. Unlike its less planet-friendly counterparts, raw Shea butter doesn't require massive farming, deforestation, or harmful chemicals. In fact, it's quite the opposite. These sacred trees, reaching heights of 7 to 49 feet (7 to 15 meters), and sometimes even up to 60 feet (about 20 meters), stand as silent witnesses to time. Shea trees don't even bloom until they're 10 - 15 years old, and then they grace us with their presence for up to 200 years. Just imagine the stories these wise trees could share!

So, when you choose (raw!) Shea butter, you're picking a skincare ingredient that is a fantastic choice for your skin and also a sustainable, earth-loving option that keeps our planet and its incredible diversity thriving. And that's a choice we can all feel good about! 
If you want to know more about the difference between raw and refined Shea butter, read all the details in our in-depth blog post here! 

Community Love

When you choose our Shea butter; you're getting a product that carries a piece of our heart. Our mission is crystal clear: to prove that ethical business is possible.  That's why, in addition to celebrating the incredible women who craft our products, we also want to illuminate the path for everyone who plays a vital role, from the truck drivers to our packaging team. But there's more to this story that we're deeply passionate about sharing.

Every day, millions of hardworking women around the world toil for mere pennies. That's why we're so motivated to reveal the source of our Shea butter through daily posts on our social media. We want to provide a glimpse into the dedication and hard work that goes into every pound of Shea butter we offer. It's a way for us to raise awareness that cheap Shea butter in the Western world often comes at the cost of a challenging life for a woman on the other side of the globe.

So, we believe that making a difference is possible. By creating fair opportunities, we're contributing to stronger local economies. It's that simple. Together with you, we're changing the world for the better, one pound of Shea butter at a time. 


So, the next time you reach for that jar of Shea butter, remember that it's more than skincare; it's a heartfelt gesture of kindness to communities. People's lives are intertwined with it, and as customers, we have the power to vote for the kind of world we want to live in. It's heartwarming  to see a growing number of ethical companies that care deeply about both people and our planet, and more and more customers are placing importance on the origins of their products. This, we believe, is the positive side of social media. All the platforms that allow us to connect and share our lives from every corner of the world. 🌍💫

Join us on Instagram or find the perfect place for you in our LinkTree to be a part of our journey. Together, we're making the world a better place, one ethical choice at a time. 

#FairTaleSheaButter #EmpowerWomen #SustainableSmiles

Leave a comment